Webinar: Activating Your Brand Through Authentic Content


By now you have heard content is king, social media is where it’s at and content marketing is how you reach vast audiences. And while though Bill Gates called it with his 1996 article, businesses large and small have spent more than 20 years trying to build effective ways to harness the power of content.

In its simplest form, content is storytelling. Telling good stories has existed since humans have roamed the earth. But in today’s vast, ephemeral and high-speed Insta world, the story is often lost between bite-sized campaigns and 140 characters. And telling your brand story effectively can make all the difference in breaking through the noise and reaching your quality, top talent.

Candidates, like all content consumers, are looking for stories that resonate with them and answer their questions. As recruitment marketers, our job is to tell those stories that bring your brand to life, showcase your culture and reach the talent that will make your company successful.

Join us Thursday, November 16 at 2:00PM ET (11:00AM PT) for a webinar where you will learn the key components needed for a successful content activation strategy.

Key takeaways:

  • How to build a strategy that is intentional, always on and targeted.
  • How to tailor your key messages to resonate with your target audiences.
  • How to determine where to spend your time, and money.
  • How to uncover your untold stories?



Kate Hamilton
Director, Content Solutions
TMP Worldwide

Kate Hamilton


Kate Hamilton, Director, Content Solutions, leads TMP’s team of content strategists and marketers. Kate, a trained "storyteller" and journalist, focuses on creating compelling content and astute marketing strategies that leverage technologies, social networks and online platforms to engage target audiences.

Before her current role, Kate served as a digital strategist, supporting TMP’s midwest clients to engage digital technologies to support their recruitment needs. Prior to her TMP tenure, she spent almost a decade as a B2B journalist, working across editorial, web and social media to reach audiences and disseminate information in an engaging yet expedient manner.

Working at TMP, Kate enjoys the multidisciplinary approach the company’s teams offer clients, and the pivotal role content plays in supporting clients’ strategies and goals. As a University of Iowa journalism and communications alum, she also is the founder and publisher of LoganSquarist, a hyperlocal news website serving Chicago’s Logan Square neighborhood.

TMP Worldwide
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